Stuck in the vicious cycle of binging, purging and restricting?

Food Freedom Coach can help!

Food Freedom Coach uses evidence-based tools to set you free from binge eating and bulimia

With online coaching sessions, phone support and in-between session support, you can start your journey towards food freedom today

We equip you with tools and strategies to break free from binge eating, purging and restricting

Supports offered:

💛 Education on bulimia, binge eating and emotional eating

💛 Skills to stop the vicious cycle of disordered eating

💛 Learn how to eat intuitively again and trust your body to make decisions around food

💛 Sharing our lived experience to empower, motivate and encourage you along your journey

💛 Understanding how the eating disordered developed

💛 Unpacking beliefs that underpin the eating disorder

💛 Education on anxiety

💛 Tools to help manage anxiety

💛 Learn how to accept your body

💛 Learn how to enjoy exercise again, rather than use it as punishment
💛 One-on-one or group coaching session

💛 Personal in-between session support

💛 Goal setting and problem solving

💛 Accountability

💛 Graded exposure to fear foods

💛 Meal support

💛 Discover your true values

💛 How to live a life according to your values

💛 Discover your true identity, seperate from the eating disorder

💛 Encouragement and motivation

💛 A safe place to talk about your struggles

💛 Information and support for people supporting someone with an eating disorder

What you will learn

Seven Key Principles

In general, we have found food freedom typically fall within these seven principles. We will provide education, skills, insight and in-between session support to help you achieve each of these key food freedom objectives.

Eating Disorder coach doing online sessions with clients to help break free from disordered eating
Food Freedom: Binge Eating and Emotional Eating Recovery Group

Food Freedom Group:

Binge Eating and Emotional Eating Recovery Group


This 8-week Recovery Group has been designed based on the CBT model, which is the gold-standard treatment for binge eating and bulimia. Through evidence-based strategies, participants will:

💛 Develop a deeper understanding of their eating patterns

💛 Understand what maintains the cycle of binge eating and emotional eating

💛 Identify triggers and increase awareness

💛 Learn strategies to break the cycle

💛 Learn how to cope with urges

💛 Build self-awareness and develop healthier coping strategies

💛 Learn how to deal with relapses

By joining a group, participants connect with peers experiencing similar challenges, fostering a sense of safety and mutual support. Facilitated by Coaches with lived experience, the 8-week Group provides an unique opportunity to gain insight and wisdom from those who have successfully navigated their own recovery journeys. Emphasis is placed on creating a safe space, fostering self-compassion and empowering participants to make sustainable changes, with a focus on connection, reflection and personal growth.

Sleep is one of the most overlooked but critical factors in both mental health and eating behaviours.

In New Zealand, insomnia is common. Research suggests that around 30–35% of adults experience insomnia symptoms, with a smaller percentage experiencing chronic insomnia that significantly impacts daily functioning. Insomnia is more than just “not sleeping well.” It often involves:

  • Difficulty falling asleep

  • Waking during the night

  • Waking too early and not being able to get back to sleep

  • Feeling unrefreshed despite spending enough time in bed

Over time, insomnia becomes a cycle. The more you struggle with sleep, the more your mind and body begin to associate the bed with wakefulness, frustration, or anxiety. This is why it can persist even when you’re exhausted and despite your best efforts to get a good' night’s sleep the following evening. When sleep is disrupted, everything feels harder, and maladaptive patterns around food can quickly become more intense and more difficult to manage.

Many people don’t realise that their struggles with food are being amplified by chronic exhaustion and disrupted sleep. I saw time and time again, how poor sleep was interfering with eating disorder therapy. You can read more about how sleep impacts your relationship with food here.

At Food Freedom Coach, we take an integrated approach, where our work together can start with CBT-i to treat insomnia. Following sleep stabilisation, we then leverage that increased capacity to support your relationship with food.

Cognitive Behavioural Therapy for Insomnia (CBT-i)

CBT-i gold-standard insomnia treatment
Eating Disorder Coach Presenting on tools and skills to help with disordered eating

Presentations

Our group presentations are designed to equip attendees with the knowledge, tools, and empathy needed to better understand, identify, and support individuals struggling with eating disorders.

With a focus on evidence-based approaches and real-world application, these sessions are tailored for professionals in healthcare, schools, sports, or community organisations, as well as anyone seeking to make a difference in the lives of those affected.

Topics we cover include:

💛 Diagnostic criteria for eating disorders

💛 Risk factors

💛 Quick screening tools

💛 Warning signs to look out for

💛 How to approach someone you are concerned about

💛 Brief interventions for health professionals

💛 Where to get help

💛 Key components of CBT-i (gold-standard treatment for Insomnia)

"We are a group of Health Improvement Practitioners and health coaches offering brief interventions to patients within primary care. We were extremely grateful to Midi who presented at our Regional Symposium, providing us with valuable insights into difficulties that are increasing, challenging and under resourced in our population. Midi offered helpful and practical tools to identify, screen and treat disordered eating and many of us have gone on to refer patients to her for individualised coaching. I highly recommend this service if your team is wanting to upskill or gain confidence in working with eating disorders.”

— Karen

“The presentation was very clear and well presented by Midi. The content was extremely relevant, I thought, and put weight-loss in the broader context of healthy living and enjoying life. It also homed in on the mental side – building the case for mindfulness and conscious living/eating.”

What to Expect

1

Once contact has been made, we will call you for a FREE 20 minute consultation over the phone to discuss your needs and recovery goals to see if Food Freedom Coach is right for you

2

A time will be made for your initial assessment, where we will get to know each other and discuss your recovery goals. Your Coach will then come up with a personalised recovery plan tailored to your needs 

3

We will then arrange follow up appointments based on the Package best suited for your needs, to start working in partnership towards a life free from binge eating

Still have questions? Get in touch with us.